Promote Your Co-op Plan, Promotions and Ad Materials

As you look for new ways to increase sales for your products, you can depend on the support
of MultiAd® Recas (Retail Co-op Advertising Systems) to get your co-op plan information, marketing promotions and ad materials distributed effectively. Best of all, this support for manufacturers is free.

A strong co-op program has many advantages:

  • Creates/builds a stronger brand image.
  • Pushes products through the appropriate distribution channels.
  • Helps keep you ahead of the competition.
  • Increases retailer and consumer loyalty.
  • Coordinates retail messages with national advertising.

Helping you and your retailers increase sales
Recas provides constant updates to thousands of media on co-op plans and manufacturer promotions. Using this information, media outlets can assist your retailers in following your ad specifications throughout the entire co-op planning process. There is no charge for manufacturers to have information distributed through this system.

When you have new advertising materials available, Recas will distribute them to media clients instantaneously, and through them, to your retailers.

Want to make sure your co-op claims are submitted correctly? Recas has an effective system to get this information to media clients that may submit claims on behalf of your retailers. Allowing Recas to provide them with accurate information ensures claims will be submitted correctly and in a timely manner.

Recas can also setup a co-op approval process for your dealers working through the local media. This new co-op and ad approval process will help streamline your co-op ad management by improving department efficiency and overall workflow.

A successful co-op program is vital for your company. But you need to keep your retailers aware of your program, along with promotions and available ad materials. Recas makes it easy for media such as print, online, outdoor and broadcast to access your most up-to-date information and promotions, and help your retailers use it properly and effectively.

Advertising your products drives sales and Recas will help you get your products advertised at the local level. Request more info or call 800.348.6485, ext. 5385.


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