New Business Development Tools, Right-Sized for Your Media
Make co-op work for your media by identifying available funds and accessing a wealth of manufacturer ad materials, proposal components, sales leads and other tools useful in creating ads and selling space to retailers. To meet your specific needs, we can help you decide which product level is the best fit. Call 800-245-9278, ext. 5324, to speak with a co-op specialist.
Co-op Sales: Generating More Ad Revenue
Co-op Sales makes it easy for your media sales reps to develop new business and increase their current clients' ad budgets using co-op funds. With over 9,000 manufacturers listed in the AdBuilder.com Co-op database and access to thousands of manufacturer-approved images and ads (Ad Material Warehouse), every sales rep will have the tools needed to make a powerful co-op sales pitch.
Co-op Sales Director: Increasing New Business
Co-op Sales Director is designed for sales managers, ad directors and co-op managers looking to begin or revive a co-op initiative. In addition to the Co-op Sales features, it also offers a more advanced suite of tools to drive targeted co-op sales and business development.
Recas: Managing Co-op Driven Sales
Recas offers the tools and resources needed to create a profitable co-op department and develop new business. Its customizable database takes the plan information to a new level with the ability to integrate and manage contacts, accruals and information to a measurable level for each subscribing media. The accrual reporting service is a customer favorite, as a regular funding update for every client on their list. The Recas software application is available in both single-user and server formats.
Proposal Generator
The proposal generator offers a proactive approach to co-op advertising plans and allows your sales reps to easily create a professional sales proposal in a few minutes.
- Provide access to all of your staff through AdBuilder.com
- Incorporate generic or dealer-specific ads
- Include company logos, rates and marketing materials
- Use to unlock co-op potential of manufacturer brands
- Produce professional PDF proposals
