Providing the Training You Need to Maximize Revenue
New Customer Training
The basic trainings are designed to get new customers set up and selling with co-op immediately. We’ll provide personalized training for each group involved with co-op from the person overseeing co-op at your company, to the sales reps, ad designers and IT staff, if needed.
Advanced Customer Training
Once you’ve gotten the hang of co-op, we encourage you to take advantage of more advanced trainings providing additional tips and tricks to continue increasing sales. Topics include: proposal generation, dealer lists, working with manufacturer reps/distributors, co-op targeting and generating co-op sales leads, and motivation and contest ideas.
On-Site Advertiser Development
Sometimes it’s best to learn by watching us interact on your behalf with your customers. Our retail advertising seminar allows you to invite advertisers in for breakfast or lunch while we bring them up to speed on how your media and co-op offers a winning combination. Another option is a four-legged sales call where a co-op specialist will ride along with your sales staff on calls to help close the deal.
Seminars, Conferences and Workshops
Building off our media sales and co-op advertising experience, we are able to create a conference program that will be educational for your group. Our experts have created several agendas under the categories of co-op advertising for use at your next conference, meeting or convention. Our goal for working with your organization is to provide practical, proven methods to the challenges that are facing your members. These sessions will not be used to promote or sell our products in a sales manner.
To schedule a training, email sales_builder@multiad.com or call 800.348.6485, ext. 5324.