Compare Co-op Plan Features
Co-op Advertising Database
Provides the most comprehensive brand co-op information for over 9,000 manufacturers. Co-op plan data includes key contact information,
trade promotion structure, media specifications, and co-op reimbursement requirements. Plans also include direct links to the manufacturer
websites, dealer locators and ad creators if available. Back to top
Ad Material Warehouse
Offers an always-growing database of brand artwork from over 1,000 manufacturers with more than 11,500 images. Ad Material Warehouse contains
a vast library of branded logos, product imagery, spec ads, online spec material, broadcast scripts and co-op claim forms to show local market
dealers how they can use co-op with media. Back to top
Basic Training Materials
Focuses on how to increase ad sales through co-op advertising by working with manufacturer brand compliance rules. Users will have access to
a tutorial with basic instructional information, how-to's, co-op research forms and procedures and recorded webinar(s). Back to top
Recas Mobile
Allows field access to the co-op information database on any data-enabled smartphone. The app provides co-op plan detail and contact info on the
spot for discussion with the local dealer. Back to top
Co-op Sales Lead Development
Highlights timely manufacturer promotions, key brand co-op targets and selling ideas through email and social networks along with a weekly
recap of manufacturer sales promotion activity. Back to top
Co-op Targeting Resources
Adds important dates such as special events, holidays and anniversaries for potential tie-in to local businesses and brand affiliation.
The targeting resources also provide rankings of top categories and manufacturers based on co-op dollars found across the Recas media network. Back to top
Co-op Promotion Tools
Distributes ideas and resources to help motivate sales and bring awareness to your co-op efforts. This includes sample co-op sales contests,
newsletters, promotion ads (print & online), co-op brochures, bill stuffers, leave-behinds and much more. Back to top
New Business Development Tools
Highlights specific efforts for co-op sales opportunities in key areas such as special sections, vendor support, dealer lists, online,
hispanic and automotive advertising. Back to top
Co-op Proposal Generator
Provides the ability to create simple sales proposals for any media type on-the-fly that contain ad creative, co-op participation, advertiser cost
and calendar ad schedule all in one comprehensive document. The completed proposal demonstrates to local dealers how to include co-op in their
advertising spend and for manufacturers the detail needed for co-op approval. Back to top
Advanced Training Materials and Webinars
Provides in-depth instruction on how to build ad revenue through co-op advertising. The training resources and webinars include modules for sales,
sales administration, accounting and production. Back to top
Dedicated Account Staff and Co-op Hotlines
Assists in answering day-to-day questions related to co-op and Recas. Back to top
Recas Database Management Access
Organizes local market co-op availability through media publications, sales staff, local advertiser accounts and their manufacturer brand partners. Back to top
Research Support Staff
Performs manufacturer-related research on behalf of your advertiser and sales team that includes outreach through MultiAd Recas for co-op accruals,
ad approvals and special manufacturer research. Back to top
Claiming Function
Allows for creation of simple, effective co-op claim invoices (print and electronic) that include all pertinent information required by the
manufacturer and advertiser to expedite co-op reimbursement. Back to top
Reporting
Generates reports that help you manage and grow a successful co-op advertising program for local media. Aggregate corporate reporting is also available. Back to top
